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Backstory Underwire Bra
$69.00
What’s the backstory? First, there is the delicately designed, nouveau, racer back. But, the real back story is the skill and discerning eye of the designer, our friend, Samantha Chang. A rare woman in an industry that is strangely short on girl power. But when we pull this bra on we experience the Samantha Chang difference in fit, feel and function. And yes, some of us snip off the bows on the front straps. Pullover with hook-and-eye closure. Adjustable straps. Pullover with hook and eye closure. Adjustable Straps. Underwire. 32-36 AA-A
Contrary Underwire Bra
$62.00
How does our garden grow? Not for big cockle shells, but us little silver bells, this pretty bra’s not just for show. Lace-covered, lightly contoured for modesty demi cup. Adjustable straps, back closure. 34-38 AA-A
Clara Kent Bralette
$29.00
Clark may get all the headlines but Clara Kent has the real smarts: she doesn’t need a costume change to take on the day. The comfort of cotton-infused softness against our skin is the only undercover gear we need. Choose this ultra-breathable wirefree one day, try its sister the t-shirt demi underwire the next: Clara is ready to save the world, freeing us of uncomfortable support, one bra at a time. Adjustable straps, back closure.
Clara Kent Underwire
$45.00
Clark may get all the headlines but Clara Kent has the real smarts: she doesn’t need a costume change to take on the day. The comfort of cotton-infused softness against our skin is the only undercover gear we need. Choose this t-shirt demi underwire one day, try its sister the ultra-breathable wirefree one day the next: Clara is ready to save the world, freeing us of uncomfortable support, one bra at a time. Adjustable straps, back closure.
Clara Kent Hipster
$19.00
Clark may get all the headlines but Clara Kent has the real smarts: she doesn’t need a costume change to take on the day. The comfort of cotton-infused softness against our skin is the only undercover gear we need. Hipster rise, moderate coverage.
M.F. Underwire Bra
$43.00 - $49.00
That would be Mom Friendly. Even if we're happily stuck in a G-rated life, we still want to move into the fast lane every now and again. We want to wear a plunging neckline and a little lace but we'd rather not flash our teenagers. This all-over lace underwire bra is perfect for an adult evening but won't get us in trouble with Disney. Nylon/elastane. 32-40 C, D, DD, E
Date Lace Underwire Bra
$68.00
Date Lace and so much more. Work, errands at lunch, a rush hour commute and out for a promising date. This is real life not "Sex in the City." There's no time for outfit changes. On those kinds of days, the Date Lace has our back and our front. V-styling. Underwire. Softly molded cup with spacer fabric. Nylon/spandex. By Natori. 32-36 A-C
Strictly Confidential Underwire Bra
$59.00
Top government agencies have yet to release how this beautifully crafted cut-and-sew underwire bra is brought to life. It takes a lot to look this good, yet this is one full-coverage style that makes looking good easy. We would tell you more, but it's strictly confidential. Stretch-top cup for custom fit. Nylon/spandex. 32-40 D,E(DD),F(DDD)
Mercy Underwire Bra
Was: $62.00 - $62.00
Now: $39.00 - $57.00
No more itching, poking, gapping or puckering: a bra that has mercy on our girls. Stretch lace makes for a forgiving custom fit. Cut-and-sew cup construction gives support and natural shape; interior sling system keeps us front and center. Inset adjustable straps; back closure. Poly/spandex. By Panache. 32-40 D,DD,E(DDD)
Mary Jane Underwire Bra
Was: $52.00
Now: $49.00
Nope, we're not paranoid. When we pull on this bra we ARE smokin'…hot, that is. Smooth, molded cups mean we never have to keep a lid on our natural beauty. Engineered floral print on nylon/spandex keeps our girls high, naturally. 32-38 B, C, D
My Daily Bra
Was: $46.00
Now: $39.00
Give us this day, our Daily Bra. This sliver of a bra is just what we A-cup gals have been looking for. One bra that can go many days and many ways, but will never lead us into temptation. Flirty, lace cups are lined with no-show, mom-friendly mesh. Adjustable straps. Nylon/spandex. S, M, L
Valadon Underwire Bra
Was: $89.00
Now: $84.00
Like its namesake, the Valadon is a master of the female form, wearable art designed from a woman's point of view and for a woman's body. Bold lines and fine embroidery combine for a one of a kind bra. Sheer powermesh demi cups hold firmly. Adjustable straps, back closure. Silky poly/nylon/spandex.
Maven Underwire Bra
$72.00
This is the one bra Molly, our bra maven, wears day in and day out, because as she says, "it feels like me, and that feels good." No higher praise, no better bra for C's, D's and DD's. Double-layer molded cup. Adjustable straps, back closure. Nylon/spandex. By Le Mystere. 32-38 C,D,DD
Petit Chou Underwire Bra
$64.00
Delicate little details meets not-so-dainty support; this bra was built for not-so-petite cabbages. Firm contoured cups for shape and support. All-over mesh overlay. Underwire. Adjustable straps, adjustable back closure. Nylon/spandex. By Le Mystere. 32-38 C,D,DD
Petal Power Underwire Bra
Was: $68.00
Now: $62.00
No delicate daisies or droopy dahlias here: Petal Power keeps our girls in full bloom even as our day-time job moves into dinner-time deal-making. 4-part underwire cup with side boning for additional stability and support; power mesh sides and back. Adjustable straps. Poly/nylon/elastane.
Glamour Underwire Bra
Was: $49.00
Now: $39.00
This black and white glamour girl is fit for a modern Louise Brooks, and just as sharp as her signature bob. Pleated ribbon straps are red-carpet ready but can also be kept under wraps. Photo-real print. Fixed, pleated ribbon straps. Adjustable back closure. Nylon/spandex. 32-36 B,C
Modern Mae Underwire Bra
Was: $64.00
Now: $59.00
Every outlaw needs to stay in touch with her softer side: concealed under that denim buttondown is a sleek, double-barrelled holster. The smooth, never-snag, 21st-century lace gets us through any dust-up while maintaining a smidge of secret sexy. Flyweight memory foam cups meld to our every curve. Poly/nylon/spandex. 34-40 C,D,E(2D)
Bountiful Underwire Bra
Was: $62.00
Now: $59.00
We shall not want more—we have plenty already! Our cup runneth over with love for this bra 'cause for once our cup runneth just right. Made with smooth, lightly contoured cups, we get the shape and support we want without any of the fluff we don't need. Nylon/poly/cotton/spandex. By Panache. 32-38 D,DD,DDD
Date Lace Front Close Bra
Was: $66.00 - $66.00
Now: $49.00 - $66.00
Date Lace and so much more. Work, errands at lunch, a rush hour commute and out for a promising date. This is real life, not "Sex in the City." There's no time for outfit changes. On those kinds of days, the Date Lace has our back and our front. Front close v-styling. Underwire; adjustable straps. Softly molded cup with spacer fabric. Nylon/spandex. By Natori. 32-36 B,C
Confidence Underwire Bra
Was: $54.00
Now: $49.00
When we need to bridge the gap between what we are capable of and what we believe we can do, we pull on the Confidence. It gives us that boost we need to own the room, master the meeting or close the deal. Carefully designed by a tiny French lingerie company. Delicate cut-and-sew cups are mesh-lined for support. Nylon. 34-38 B,C
Updated Undaunted Underwire Bra
$70.00
Undaunted in the face of large objects or heavy lifting. A bra that supports without fail. A bra that smooths and flatters. For once, a soft, contoured underwire cup that moves with us. Lace straps say sexy and strong, just the way we like it. Nylon/Lycra spandex. 32-38 D,DD,DDD
100 Year Underwire Bra
Was: $59.00
Now: $54.00
Over 5 generations, Rosa Faia, a family business, has mastered the careful craft of bra design. 5 generations of studying the female form, 5 generations of patternmaking, and 5 generations of style savvy. No flashy gimmicks, just the careful attention to craft that can only be gotten with over 100 years of experience: silky smooth cups, support without bulk, delicate details. Underwire. Nylon/Lycra. 32-40 D,E(2D),F(3D)
Flawless Underwire Bra
$60.00
This diva of the daily is Flawless, every day. Cotton comfort on the inside, with glamorous stretch lace on the outside. Delicate details without compromising purpose. Demi contour cup. Adjustable straps, back closure. Nylon/spandex/cotton.
Merriweather Underwire Bra
Was: $49.00
Now: $39.00
A magical trio of bras that transform our workday bra line-up from mundane to magnificent. Each one is carefully conceived by a team of French designers. Each one has a fit that makes it a stalwart standby. And each one has its own special alchemy that only the French can deliver. Demi cup, contoured for shape, modesty. Underwire. Adjustable straps, back close. Fauna Bra converts to cross-back. 32-36 B,C
Flora Underwire Bra
Was: $52.00
Now: $49.00
A magical trio of bras that transform our workday bra line-up from mundane to magnificent. Each one is carefully conceived by a team of French designers. Each one has a fit that makes it a stalwart standby. And each one has its own special alchemy that only the French can deliver. Demi cup, contoured for shape, modesty. Underwire. Adjustable straps, back close. Fauna Bra converts to cross-back. 32-36 B,C
Artisan Longline Bralette
Was: $75.00
Now: $64.00
Goodbye cotton cami, adieu padded push-up! Say hello to a beautiful bralette that keeps it (and us) real. The lace-trimmed Artisan is a meld of longline style and small-cup sensibility. Silky soft, lightweight nylon/spandex can lounge or layer up. Adjustable straps, back closure. S(32AB-34A/AA),M(34AB-36A/AA), L(36AB38A)
Wisp Bra
Was: $54.00
Now: $44.00
A delicate lace and floral bralette. A welcome vacation from the shape and structure of weekday bras. A lounge bra for the well-endowed. A daily bra for small gals. And it's designed and sewn right here in the USA. Poly. Adjustable straps. Back close. S(32ABC),M(34ABC),L(36ABC).
Nimble Bra
Was: $64.00
Now: $54.00
Small but agile, we need a bra that can keep pace with our life. With sheer floral lace and removable modesty pads, the Nimble moves quickly from sultry to silk to t-shirt-ready. Designed especially for A and B-cups. Nylon/spandex. XS(32AB),S(34AB),M(36AB,L(38AB)
Awesome Bralette
Was: $44.00
Now: $32.00
After a week's worth of wires, hooks and eyes, it is pretty awesome to pull on this gentle, easy-to-wear bralette. Pullover comfort in an unstructured style. Rayon/Lycra. Fixed elastic straps. Designed and manufactured in USA. S(32-34),M(34-36),L(36-38)
Marvel Underwire Bra -Print
Was: $68.00
Now: $49.00
Marvel at the gravity-defying support. Marvel at the complete separation. Marvel at the sculpted design. Careful contouring augmented by cleverly channeled underwire keeps our girls perky all workout long. Converts to an x-back using a j-hook. Best for those with a small rib cage and large breasts. Poly/nylon/spandex. Catalog/web only. 32-38 D, DD, E(3D), F(4D).
Form First Bra - C/D
$50.00
Form or function The debate rages on. For those times when we don't need full metal jacket support, well, we choose the Form First. Beautiful seam-free, molded cup delivers modesty, separation and shape while we get in shape. Adjustable back closure. Poly/spandex. Catalog/ web only. S(32CD-34C), M(34CD-36C), L(36CD-38C), XL(38CD-40C)
Alibi Boxer
$59.00
Whatever it was, we blame it on these boxers. Along with the satin waistband and fine cotton body, they come with a built-in troublemaker chip. Luckily, the sweet pattern, soft texture, and great fit make quick escapes easy, midnight pool hopping convenient and flashing forgivable. Each is a unique Liberty Print and we think they're worth every cent. S(4-6),M(8-10),L(12-14)
Alibi Boxer
$59.00
Whatever it was, we blame it on these boxers. Along with the satin waistband and fine cotton body, they come with a built-in troublemaker chip. Luckily, the sweet pattern, soft texture, and great fit make quick escapes easy, midnight pool hopping convenient and flashing forgivable. Each is a unique Liberty Print and we think they're worth every cent. S(4-6),M(8-10),L(12-14)
Alibi Boxer
$59.00
Whatever it was, we blame it on these boxers. Along with the satin waistband and fine cotton body, they come with a built-in troublemaker chip. Luckily, the sweet pattern, soft texture, and great fit make quick escapes easy, midnight pool hopping convenient and flashing forgivable. Each is a unique Liberty Print and we think they're worth every cent. S(4-6),M(8-10),L(12-14)
Updated Cuz She Says So
$59.00
Our T9 bra guru is a DD and serious about her bras. She developed this bra for herself and it's in our catalog "cuz she says so." She wanted smooth, seam-free moisture-wicking cups paired with breathable mesh. She got it. She wanted underwire and stabilization. She got it. She wanted all-day, work to workout comfort and performance. She got it. Poly/spandex. By Moving Comfort exclusively for T9. 32-40 C-DD.
The Great Escape Bra
$59.00
Rejoice—we have found the Great Escape! No more grueling post-workout struggle to wrestle out of our pullover sports bra. Sturdy, locking zippered front gets us in and out, no contortions needed. Wire-free; racerback. Best for C's and D's. Poly/nylon/spandex. Catalog/web only. 34-40 D, DD, F(DDD)
Big Shot Bra
$42.00
Small package but big confidence equals the Big Shot, a bra that's built for the small and proud crowd. A bra that fits. A bra that shapes. A bra that supports just enough and never ever smashes. Best for A's and B's. Removable modesty. Elasticized straps. Pullover. Poly/nylon/spandex. S(32B-34A), M(34B-36A), L(36B-38A), XL(38B-40A)
Runway Bra
$48.00
Best known for blowing minds at NY Fashion Week and then blowing away the competition at the NYC marathon. Sprung from the designing mind of the original fast gals at Oiselle. Best for A's and B's. Removable modesty. Wicking blend of poly/Lycra. Catalog/web only. 4(32AB), 6(34AB), 8(36AB), 10(38AB)
Deuce Print Bra
$46.00
We have two breasts and that should be apparent, even when we're wearing a sports bra. The Deuce treats our A or B-cup girls as separate and equal...no smashing. Light molding keeps the gals in shape and the headlights low. Thin adjustable straps. Mesh at all those "high sweat" areas eliminates the soggy chill. S(32BC-34AB), M(34BC-36AB), L(36BC-38AB), XL(38BC-40AB)
Shapely Shaper Bra
$48.00
Okay—copywriter here—I am an A-cup. Why would I spend 48 bucks on a bra Well, because I have never felt or looked so good in a sports bra. No Target bra is as good to the itty bitties. No C9 bra shapes, soothes and supports like this one. Built-in, lightly contoured cups preserve my shape without going all Lady Gaga. Smooth poly/spandex. Catalog/web only. S(32B-34A), M(34B-36A), L(36B-38A), XL(38B-40A)
W's Barely Bra (2015)
$45.00
The best undies are the ones that feel barely-there. Not that we're gambling women, but we'd put money on this trifecta of beauty, comfort and performance. This bra keeps our shape while giving seam-free, chafe-free modified racerback support. Breathes, wicks and stays put all day! Poly/spandex/nylon. S(32BC-34AB), M(34BC-36AB), L(36BC-38AB), XL(38BC-40AB)
Tech Athena Bra
Was: $52.00 - $54.00
Now: $39.00 - $54.00
A wise choice for larger-breasted women who require big-time support built in with big-time wicking. This bra is built for super support with stabilizer straps, molded cups and a 2" chest band. Adjustable straps. CoolMax® lining for moisture management. Poly/spandex. By Moving Comfort. Catalog/web only. Olympia/sky, White 32-38 C-DD
Fauna Underwire Bra
Was: $54.00
Now: $49.00
A magical trio of bras that transform our workday bra line-up from mundane to magnificent. Each one is carefully conceived by a team of French designers. Each one has a fit that makes it a stalwart standby. And each one has its own special alchemy that only the French can deliver. Demi cup, contoured for shape, modesty. Underwire. Adjustable straps, back close. Fauna Bra converts to cross-back. 32-36 B,C
Boss Underwire Bra
Was: $82.00
Now: $69.00
When it's time to lean in and lean in with confidence, we pull on the Boss Underwire. Smooth under boardroom blouses, contoured to limit our exposure. And flexible as our days are long. A quick snap converts the Boss to an x-back. Nylon/poly/spandex. 34-38 B,C
Beautility 2.0 Underwire Bra
Was: $55.00
Now: $39.00
We know ourselves now. We no longer value style over substance, and we also know how to get both. We want a bra that spans from t-shirt to silk shirt with no compromises. We want Beautility 2.0. Delicately embroidered, lightly contoured for modesty, demi cup. Nylon/spandex. 32-36 B,C,D
Swank Underwire Bra
Was: $88.00
Now: $79.00
When we wanna indulge in alittle Swank...no one has to know. No one has to know about the careful hand-embroidery, the deftly designed fit or the rich color and detail. Cut and sew with contour cup for modesty. Adjustable straps, back closure. Underwire. Poly/nylon/spandex. 32-36 B,C,D
Samantha Underwire Bra
Was: $64.00
Now: $62.00
If you were to meet the fearless female behind this bra, you would happily put your fate and your shape in her hands. A careful craftsperson and demanding designer, Samantha Chang has reimagined the everyday bra into a wearable work of art. It's all about the gorgeous details: perfectly placed stretch lace, delicate embroidery. Demi-cut with light contoured cup for modesty. Adjustable straps, back close. Nylon/spandex. By Samantha Chang. 32 B,C; 34-36 A,B,C
Delicious Bra
$48.00
Delicious next to skin. Delicious break from the routine of wires and hooks. Delicious to pull on. Delicious to wear…a silky smooth bralette. And made right here in the USA. Nylon/Lycra.S(32-34),M(34-36),L(36-38)
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